Question: The MiniCase indicates that Nike's core competency is to create heros. What does this means? How did Nike build its core competency? Does this core

The MiniCase indicates that Nike's core competency is to create heros. What does this means? How did Nike build its core competency? Does this core competency obey the criteria resulting from a VRIO analysis in a resource-based view of the firm? In other words, is the core competency valuable, rare, and inimitable, and is Nike organized to capture the value created.

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