1) Pick up two dimensions to analyze (and create a graph or matrix) of the strategic groups in the global wine industry. Remember, strategic groups can be analyzed across two major categories of strategic dimensions: scope (product/service range, geographical coverage, number of market segments served, disctribution channels, ...) and resource commitment (extent of branding, marketing force, vertical integration, R&D, ...). You will need to pick up the specific two dimensions (under the major categories) that you think are relevant for doing a mapping of strategic groups in the global wine industry. Each group might have a different approach, which does not matter, as long as your analysis is consistent with your choice.

2) Based on the dimensions you have chosen, create a strategic group mapping for the industry (either a scatter-plot type graph or a matrix with boxes, please see the examples on the class slides). Tip: I don't expect you to cover each and every wine producer/company on this map. Just find examples for each strategic group that you believe to exist.