$1.$ Please write $1-2$ paragraphs on your new BIG product, service or business idea. Remember, ideally it is for your own start$-$up$,$ but if not can be from your current company or another one you admire. Describe what it is$,$ why you think it is a unique, new idea that meets a need$($s$)$ in a differentiated and value$-$added way. Please $(1)$ include what type of $$new$$ product of service it is and also, $(2)$ define the unique value proposition, and $(3)$ highlight some of your direct or indirect competition. Remember, think big and have some fun, even if it is a hypothetical product or service.