1 point Good objective statements are written in quantifiable terms so tha O A) opportunities can be identified O B) they can be used in short-term planning OC) they are easier to understand OD) they can be measured 1 point Public relations cannot play a key role in launching a new product. O A) True O B) False Kellogg's sold Pringles as part of an 1 point acquisition strategy. O A) True O B) False