1. The first step in the target marketing process is:

A. mass marketing

B. market targeting

C. market segmentation

D. market concentration

E. market positioning

2. Good objective statements are written in quantifiable terms so that

A. opportunities can be identified

B. they can be used in short-term planning

C. they are easier to understand

D. they can be measured

E. they can be part of a manifesto

3. It is generally better for a new business to lease, rather than own, their premises.

True

False

4. Extrapolation means:

A. projecting new values based on facts known about similar situations.

B. obtaining money by threats.

C. using more good manners than necessary.

D. making up numbers out of thin air.

5. The skills and traits that employers are looking for and the skills and traits needed to own a business are virtually identical.

True

False

6. An entrepreneur must have a very clear VISION of his business.

True

False