Question: 1 Point In Asia, Procter & Gamble ( P&G ) discovered consumers like to experiment with different brands of shampoo and most shoppers shy away
Point
In Asia, Procter & Gamble P&G discovered consumers like to experiment with different brands of shampoo and most shoppers shy away from the familysize bottles that are popular with North Americans. Presently, most of the shampoo the company sells in the Far East is packaged in singleuse sachets. Which factors did P&G respond to when it changed its Asian packaging?
demographic factors
competitive factors
technological factors
social factors
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