Question: In Asia, Procter & Gamble ( P&G ) discovered consumers like to experiment with different brands of shampoos, so most shoppers shy away from the
In Asia, Procter & Gamble P&G discovered consumers like to experiment with different brands of shampoos, so most shoppers shy away from the familysize bottles so popular with Americans. Now most of the shampoo the company sells in the Far East is packaged in singleuse sachets. P&G responded to factors when it changed its Asian packaging.
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