Question: In Asia, Procter & Gamble ( P&G ) discovered consumers like to experiment with different brands of shampoo and most shopp away from the family
In Asia, Procter & Gamble P&G discovered consumers like to experiment with different brands of shampoo and most shopp away from the familysize bottles that are popular with North Americans. Presently, most of the shampoo the company sells Far East is packaged in singleuse sachets. Which factors did P&G respond to when it changed its Asian packaging?
technological factors
competitive factors
demographic factors
social factors
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