1) Provide a summary for the case emphasizing: The main ideas/elements in the case story.

The challenges.

The action results.

2) Considering your studies for the different sources of Idea Generation; explain how the idea of the new product (The Boeing 787) has been developed?

3) By recognizing the change in the air transport market demand mentioned in the case (from Hub & Spoke to City Pairs), and using the included product map for the commercial airplanes (Figure A), explain how the Boeing 787 was supposed to close a gap in the market?

4) Considering your study for product design considerations; mention the different aspects of the new 787 flight design and how it is fitting with the different considerations (sustainability, reduction of cost, newness, ..)?

5) What was the new operation strategy adopted by Boeing? What is the associated risk? Was that strategy successful at the end? (Note: you may search the future developing of this project from external sources).

copy the link and download the pdf of case study : https://gofile.io/d/ELIOhv