1. Provide FOUR (4) advantages of digital marketing. 2. a) Radio waves are an electromagnetic radiation that...

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1. Provide FOUR (4) advantages of digital marketing.

2. a) Radio waves are an electromagnetic radiation that contribute to the speed of Internet access.

Likewise, an intranet is a private network for an organization to run their entire operation system within the radar. Justify the internet purpose with example.

b) Traditionally, companies use manual applications to handle their business. Contemporary, the internet has become one of our essential machines in daily life. Explain FOUR (4) importance of internet in our life.

3 a) List FOUR (4) components of digital infrastructure.

b) Marketing is a combination of selling, buying, and promoting products to consumers. Decades after, recognized as digital marketing or online marketing was recognized as able to connect with potential customers that using internet to purchase online products. Explain FIVE (5) types of digital marketing.

4. a) The Industrial Revolution tremendously provided a good impact to the economic performance. Due to this remarkable presentation many activities are involved in E- Commerce. Define e-commerce with example.

b) Digital equipment designed to provide accurate, incorporated, and legal strategies to apply to this system for global community regulation. A variety of changes improved the operational system businesses. Define THREE (3) differences between E-commerce and E-government in terms of decision-making authority, goal, and vision.

5 a) Any organization significantly needed a strategic analysis. Identify the purpose of strategic analysis.

b) The mechanism flow of a business strategy is part of the organization operational plans. Explain the cost leadership, differentiation, quality, technology and focus a part of the strategic analysis.

6 a) electronic procurement or e-procurement is the process of preparing, processing, and producing orders of goods and services online. List EIGHT (8) advantages of public e-procurement for the purchaser.

b) Briefly explain THREE (3) advantages for sellers adapting to E-commerce.

7 a) Define the function of digital marketing strategy.

b) Discuss FIVE (5) steps to build a great digital marketing strategy.

8 a) Explain the function of electronic customer relationship management (e-CRM) with relevant examples.

b) Purchasing is part of the e-Commerce features of goods or services to execute the organization operation system. Identify FIVE (5) stages of the consumer buying process.

9 a) Customer experience the best quality in purchasing. List EIGHT (8) stages of customer experience.

b) Define the 4P’ marketing theories in business perspective.