$1$ Purchase Decision Process

$10$

This activity is important because consumers pass through various stages as they make choices about which products and services to purchase. Collectively, these stages are known as the purchase decision process.

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eBook

Behind the visible act of making a purchase lies an important decision process and consumer experience that must be understood for effective marketing. The length of the purchase decision process and time spent in the process will vary by consumer type and product purchased. Marketers study the purchase decision process to help them market their products more effectively.

Print

The goal of this activity is to demonstrate your understanding of the purchase decision process applied to purchasing lunch.

References

Read the description of the activity and then match it to the appropriate stage of the purchase decision process.