Question: 1 Question 53 (5 points) e 2: Bic developed a distinctive competence in designing and marketing ballpoint pens creating the world famous BIC brand. When

1 Question 53 (5 points) e 2: Bic developed a distinctive competence in designing and marketing ballpoint pens creating the world famous BIC brand. When it noticed that partie lighters were a commodity product and told by unknown mancar it bought one of those companies. It moved some of its ballpoint pen marketing experts to the new units them to develop BIC broded lighten. Which multi-buses diversification they did Bic undertake to improve profitability e 3: A strategy based on sharing retources across botines units A strategy based upon leveraging competencies to create new business A strategy based upon product trading 5. A strategy based on transferring competencies A turnaround strategy

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