Question: 1 Read the article Why some Emiratis buy counterfeit goods when they could afford the genuine product. 1) Explain the irrational behavior of UAE consumers.

№1 Read the article "Why some Emiratis buy counterfeit goods when they could afford the genuine product". 1) Explain the “irrational behavior” of UAE consumers. 2) How do these terms “A-grade fake”, “AAA copy”, “copy number 1” relate to prestige products and purchasing decisions of wealthy customers?

Article: https://www.thenationalnews.com/business/why-some-emiratis-buy-counterfeit-goods-when-they-could-afford-the-genuine-product-1.155339

№2 Read the article, HBR How Luxury Brands Can Beat Counterfeiters? a. Explain what strategies do luxury brands use to fight counterfeiters and ensure customer loyalty.

Article: https://hbr.org/2019/05/how-luxury-brands-can-beat-counterfeiters

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