Question: 1 . Read the paper How the management has failed at RIM by Joe Castaldo ( Jan 1 9 , 2 0 1 2 )

1. Read the paper How the management has failed at RIM by Joe Castaldo (Jan 19,2012) and answer- What has been RIM's strategy? How does its strategy respond to (or fail to respond to) the challenges and opportunities in its external environment?- Prior to the competitors' efforts to match RIM,how big was RIM's competitive advantage?2. Analyze the market commonality and resource similarity of RIM with its largest competitors (Apple and Samsung). Is RIM a first, second or late mover? Why? Was RIM's competitive dynamic according to its fast-cycle market?

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