1. Recall that in lecture I said that the purpose of every investment made in a company is to either increase revenues or decrease costs (or sometimes, both) for the company in future periods. Identify and discuss two investments you made in your company and their impact on the revenues and costs for your company in future periods. In this discussion, you may consider, for example, the timing of the investments, your reasons for making the investments and the expected costs vs. benefits of the investments, the impact of your competitive environment on your investments, etc

2. What metrics could you use to measure the financial, strategic, and operational impact for each of the two investments you identified in question 1? Explain why you chose these specific metrics.

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