Company ABC manufactures food products in different categories including dairy products, meat products, bread, and juices. Their product categories have different features and market patterns. For example, their meat products have a stable market; however, their juice, as a newly launched category, has a volatile market. Other categories have different features and aspects too.

As a demand manager, what strategy should you take to manage the portfolio of all product lines in combination? explain your answer.

Answer rating: 100% (QA)

As a demand manager responsible for overseeing a diverse portfolio of product lines for Company ABC its crucial to adopt a strategic approach that accommodates the unique characteristics and market pa... View the full answer