1. Recent research effort about consumer innovativeness has found three new levels of personality. Among them, which of the following one closely represents the term more narrowly defined personality characteristic within a specific product category? *

General Innovative behavior

Brand-specific innovativeness

Global innovativeness

Domain-specific innovativeness

2.

Specifically, the sampling plan addresses three questions. Those are: *

When to survey, How many to survey, How to select them

How many to survey, How to select them, Where to select them

Whom to survey, How many to survey, How to select them

Whom to survey, When to survey, How many to survey

-- consumption behavior is considered to be socially acceptable whereas ---- behavior is considered socially unacceptable. *

Materialistic, Compulsive

Compulsive, Fixated

Fixated, Materialistic

Materialistic, Fixated

Research suggests that ----- has been found to vary by country and product. *

Consumer Dogmatism

Product personality and Geography

Consumer Ethnocentrism

Brand personality