1. Relative to customer value, explain customers' willingness to pay premium prices for Lululemon's products. 2. Could...
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Question:
1. Relative to customer value, explain customers' willingness to pay premium prices for Lululemon's products.
2. Could Lululemon have achieved the same level of success had it executed an alternative pricing strategy?
3. Can Lululemon continue to succeed with the current premium-pricing strategy? Explain.
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