Question: 1 . Reliability Testing for Pre - Attitude Items: Using the pre - attitude items ( Pre _ Att 1 _ Berlin, 4 0 :
Reliability Testing for Pre
Attitude Items: Using the pre
attitude items
Pre
Att
Berlin,
: Pre
Att
Berlin
Visible:
of
VariablesPre
Att
Berlin, Pre
Att
Berlin
calculate the Cronbach's alpha to test the reliability of the scale. Report and interpret the results. If the Cronbach's alpha is below an acceptable threshold, suggest a method to improve the reliability of the scale according to best practices.
VR Berlin Tourism Experience: Analyze the difference in attitude scores before and after the VR Berlin tourism experience. Create and use the average scores of each attitude construct
Pre
and Post
attitudes toward Berlin
for your analysis. Interpret the results and discuss how the VR tourism experience might influence attitudes toward Berlin as a tourism destination.
D Berlin Tourism Experience: Examine the difference in attitude scores before and after the
D Berlin tourism experience. Again, create and use the average scores of each attitude construct
pre
and post
attitude towards Berlin
for your analysis. Interpret the results and discuss the impact of the
D tourism experience on attitude toward Berlin as a tourism destination.
Attitude
Behavior Relationship in VR Rome Tourism: In the context of the VR Rome tourism experience, test the strength of the relationship between post
visit attitudes
using the average score of post
attitudes
and subsequent behaviors
Using Intent to visit Rome
Interpret and discuss the results, considering how attitudes might predict related behaviors.
Information Search Behavior Post
Tourism Experience: Investigate the relationship between three tourism destinations within the variable
Info
Search
Berlin
Rome and Paris
and the information search behavior on Google
Info
Using the data, make crosstab of the variables INFO
to
column
and Info
Search
row
Discuss how the destination experience influences the information people seek when considering these destinations. The findings will reveal the specific information that participants are seeking about each destination
: Pre
Att
Berlin
Visible:
of
Variables
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