1. Review the section on The VALS system in chapter 12 of your text. Visit http://www.strategicbusinessinsights.com/vals/ustypes.shtml

1.1 Read the paragraph labeled Primary Motivation: Ideals, Achievement, and Self-Expression on the webpage. Answer the following questions:

1.1.1 The thinker and believer groups are motivated by ideals. What guide these ideals? (1 point)

1.1.2 What does the achievement motivation for the achiever and striver groups require these groups to do? (1 point)

1.1.3 What do the experiencer and maker groups who are motivated by self-expression, desire? (1 point)

1.2 Read the paragraph labeled "Resources" on the same webpage. Apart from financial resources, what other resources determine if groups comprise high or low resources? (2 points)

1.3 Visit http://www.strategicbusinessinsights.com/vals/demobehav.shtml and choose any 5 differences between any of the groups that interests you. Report the 5 differences you choose and explain why they are interesting to you. (5 points)