1. Search for a current article that covers the subject of consumer behavior in retail and then write up a summary and analysis of that article (minimum of 3 solid paragraphs). Consumer Behavior is a broad topic. You have the freedom to research any article in this area. It can be one that deals with one of the steps in the process or even something like how color impacts purchase behavior. Find an article that is of interest to you! 2. You may search for articles in local/regional newspapers, management journals, trade publications, industry magazine, websites, etc. (Take advantage of the Library tab at the top right of the page to conduct your research!) 4. APA in text documentation is required within your analysis (anywhere you are a paraphrasing article information or "directly quoting" the article). Then please post your reference at the bottom of your post (be sure to cite the article). The library offers APA instructions on their main page. I have also posted a sample APA document under additional resources in the course information folder. The purpose of this assignment is to apply our course material to current events & discuss the consumer behavior process