1 Segments which segments matter to you? How much share of those segments must you achieve to be an average competitor in the overall industry? For example if you choose to play only in Traditional and Low End, you would have to command a higher share of those segments to achieve average industry sales 2. Profit potential 3. The speed at which you can create a defendable position. For example, new products typically take two years to bring to market. Significant productivity improvements could take several years 4. Priorities which products are most important to your which are least important? e: No Response on file