Question: 1. Select a product and complete a consumer profile for it. Include information on demographics, geographics, psychographics, and behavioural components. The reader must be able

1. Select a product and complete a consumer profile for it. Include information on demographics, geographics, psychographics, and behavioural components. The reader must be able to visualize your target audience. (8 marks) Refer to page 447 of textbook for an example.

2. Using the same product, write five different taglines (slogans) that align with each of the positioning strategies (Head-on, Brand-Leadership, Product-Differentiation, Innovation, Lifestyle). Examples must be different than those indicated in the textbook. (8 marks) NOTE: PLEASE REVIEW ASSOCIATED RUBRIC WHEN PREPARING YOUR SUBMISSION

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