Question: Select a product and complete a consumer profile for it. Include information on demographics, geographics, psychographics, and behavioural components. The reader must be able to

Select a product and complete a consumer profile for it. Include information on demographics, geographics, psychographics, and behavioural components. The reader must be able to visualize your target audience. (8 marks) Using the same product, write five different taglines (slogans) that align with each of the positioning strategies (Head-on, Brand-Leadership, Product-Differentiation, Innovation, Lifestyle)

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