ssignment #$2$ Consumer Profile and Positioning Strategies

$1.$ Select a product and complete a consumer profile for it$.$ Include information on

demographics, geographics, psychographics, and behavioural components. The reader

must be able to visualize your target audience. $(8$ marks$)$

Refer to page $447$ of textbook for an example.

$2.$ Using the same product, write five different taglines $($slogans$)$ that align with each of the

positioning strategies $($Head$-$on$,$ Brand$-$Leadership, Product$-$Differentiation, Innovation,

Lifestyle$).$ Examples must be different than those indicated in the textbook. $(8$