1. Select a product or service and describe a television advertisement for your chosen product/service. Take note...
Question:
1. Select a product or service and describe a television advertisement for your chosen product/service. Take note of matching the advantages of television advertising with your choice. When you describe it, state what one would be seeing/hearing if they were watching the ad since, of course, you are not expected to actually produce an ad!
Part 2: -Select a product or service and describe a radio advertisement for your chosen product/service. Take note of matching the advantages of radio advertising with your choice. Describing it means including the dialogue and other items the listener would hear such as music, laughter, a car crashing, animal sounds, etc. If appropriate to both media, you may use the same product/service as in Part 1.
Managing Controlling and Improving Quality
ISBN: 978-0471697916
1st edition
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund