1. Select the correct steps within the consumer decision-making process.

A. Need recognition > Evaluation of alternatives > Information earch > Purchase > Post-purchase behaviour

B. Information search > Need recognition > Evaluation of alternatives > Purchase > Post-purchase behaviour

C. Need recognition > Information search > Evaluation of alternatives > Purchase > Post-purchase behaviour

D. Need recognition > Information search > Purchase > Post-purchase behaviour > Evaluation of alternatives

2. Consumers must go through all five steps within the consumer decision making process.

A. True

B. False

3.The consumers shares their experiences or opinion about a product with their friends and family.

A. Need recognition

B. Information search

C. Evaluation of alternatives

D. Purchase

E. Post-purchase behaviour

4.The consumer gets recommendations from friends and family.

A. Need recognition

B. Information search

C. Evaluation of alternatives

D. Purchase

E. Post-purchase behaviour

5.The consumer weights the pros and cons of each product.

A. Need recognition

B. Information search

C. Evaluation of alternatives

D. Purchase

E. Post-purchase behaviour

6.The consumer recognizes that they have spare time during the long weekend.

A. Need recognition

B. Information search

C. Evaluation of alternatives

D. Purchase

E. Post-purchase behaviour

7.All consumers go through the consumer decision making process similarity.

A. True

B. False

8.A consumer purchases from a brand that they grew up with and their parents have used.

A. Psychological factor

B. Social factor

C. Cultural factor

D. Personal factor

9.Older consumers may select activities and trips that are less demanding and strenuous

A. Psychological factor

B. Social factor

C. Cultural factor

D. Personal factor

10.A consumer purchases a product recommended by their favourite celebrity or social media influencer.

A. Psychological factor

B. Social factor

D. Cultural factor

E. Personal factor

11.A consumer avoids an airline that they previously have multiple bad experiences with.

A. Psychological factor

B. Social factor

C. Cultural factor

D. Personal factor

12.Consumers from a particular country might prefer travelling in groups.

A. Psychological factor

B. Social factor

C. Cultural factor

D. Personal factor

13.Kids and adolescents going on a family holiday selected by their parents.

A. Psychological factor

B. Social factor

C. Cultural factor

D. Personal factor

14.A teacher will only travel when there is a semester or school term break.

A. Psychological factor

B. Social factor

C. Cultural factor

D. Personal factor