The steps of the consumer decision$-$making process in order are:need recognition, alternative aggregation, reevaluation, purchase decision,postpurchase behaviorO need positioning, stimulus response reactions, evaluation of alternatives,purchase decision, post$-$purchase behaviorneed positioning, alternative aggregation and divestment, purchase decision,post$-$purchase evaluationO need recognition, information search, evaluation of alternatives, purchase, and post$-$purchase behaviorinformation search, need positioning, evaluation of alternatives, product trial, purchase decision, post$-$purchase satisfaction