1. Service quality is not always consistent, largely because services are often performed by human beings. Provide an example of what employers could do to reduce service variability.

2. Generally, when advertising to ones supply chain, the objective is a ____________________ strategy, in which the goal is to motivate sellers wholesalers, distributors, or salespeople to highlight the product, rather than the competitors, and thereby induce consumers to buy the product

3. When determining how to best convey the message in a marketing campaign, often one will determine the unique selling proposition (USP). What is a USP intended to do?

4. In the early stages of an ad campaign, the objectives are established. After the campaign has run, to determine if those objectives are met, the marketer will _____________________.

5. Describe the difference between financial and non-financial incentives.

6.In the B2B buying process the ___________________________ is an activity through which buying organizations invite alternative suppliers to bid on supplying their required goods.

7. Name and explain three rule-of-thumb methods of setting Integrated Marketing Communications budgets.