1) Some components to consider when setting a price include:

a. What are customers willing to pay?

2. What is the break-even point; are all costs covered?
3. How much profit do you want to make?
4. What is your competition charging?
5. ALL OF THE ABOVE.
6. NONE OF THE ABOVE.

2) The focal point of marketing decisions is the customer. True False

3) Perceived value is simply what customers think your product should cost, or more specifically, what value they think it has to them and what they would be willing to pay for it. True False

4) The three main considerations in structuring a channel of distribution cost, coverage, and control. True False