1. "Stores with a narrow, deep assortment, such as Staples, Toys 'R Us and Home Depot are known as:"

warehouse clubs

department stores

category killers

extreme value retailers

full-line discount stores

2. In class, we looked at an online product review in which a consumer commented that she liked the shirt because it was comfortable and stylish, could be worn under a blazer, and was appropriate for professional settings. Using information from this review enables the marketing team to:

offer personalization

gain insights into customer shopping behavior

expand into new markets

offer a deeper and broader selection

provide personal service to customers

3. When Tide advertises with a focus on their spill-resistent bottles, they are using a(n) _____________ appeal, but when their advertising conveys the wonderful feeling of smelling fresh laundry, they are using a(n) ____________ appeal."

informational; emotional

affective; cogntive

emotional; informational

fact-based; puffery

puffery; false advertising

4. Bill's Gas Station lowers their price per gallon from $3.00 to $2.98. Bob's Gas Station, which is down the road from Bill's, quickly changes their price to $2.98 per gallon also. Bob's Gas Station is using:"

target return pricing

status quo pricing

maximizing profits pricing

competitive parity pricing

target profit pricing

5. Carol's Local Grocery always runs advertisements on local radio stations, but ramps up their advertising before holidays such as Memorial Day and Fourth of July. This best exemplifies the __________ advertising schedule."

pulsing

flighting

continuous

inconsistent

revenue-focused