1) The data obtained from consumer purchase surveys provide the most accurate sales forecast the firm can develop for new products.

Select one:

True

False

2) Ideally, objectives should have quantified standards of performance, be challenging but realistic and have a set time frame for accomplishment.

Select one:

True

False

3) The chain ratio method of estimating potential often results in the "discovery" of untapped segments and/or untapped purchasing power.

Select one:

True

False