1. The basic task of the product manager is to develop a single strategy that can be successful throughout the product's life cycle.

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True

False

2. Essentially, sales forecast and sales potential are synonymous concepts.

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True

False

3. The chain ratio method of estimating potential often results in the discovery of untapped segments and/or untapped purchasing power.

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True

False

4. The data obtained from consumer purchase surveys provide the most accurate sales forecast the firm can develop for new products.

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True

False

5. Regression models have proved to be the most accurate forecasting technique for new products.

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True

False