$1)$ The Main management question IMD Case IMD$-5-0791$

SPANISH VINES: COLOMBIAN MARKET ENTRY $($only ONE question, i$.$e$.,$ avoid using $$AND$$ in your question$)$

$2)$ Analysis of the situation $(3-4$ qualified root causes$/$critical factors $$ do not repeat case data$)$

$3)$ Alternatives $($distinct options that answer the management question$)$

$4)$ Decision Criteria $($to be applied to evaluate the alternatives and recommend one$)$

Note: Use a matrix form to present steps $3$ and $4$ together:

Alternatives Decision

Criterion $1$

Decision

Criterion $2$

Decision

Criterion $3$

Decision

Criterion $4$

Alternative $1$

Alternative $2$

Alternative $3$

Alternative $4$

$5)$ Alternative recommended and why

$6)$ Action plan $(4-5$ key milestones to implement the alternative recommended$)$