$1=$ "the response is poor"

$2=$ "the response is average"

$3=$ "the response is above average

$4=$ "the response is superior"

Enter $12$ Factors Below

$0\mathrm{.}00$

$\backslash$table$[[$Advertising$],[$Domestic Market Penetration$],[$Customer Service$],[$Product Variety$],[$International Market Penetration$],[$Employee Dedication$],[$Financial Profit$],[$Customer Loyalty$],[$Market Share$],[$Product Quality$],[$Top Management$],[$Price Competitiveness$]]$

Enter Ratings Below

Boston Consulting Group $($BCG$)$ Matrix

This Template allows for up to $5$ divisions. If your company has more than $5$ divisions, combine the divisions with the least amount of revenue into division $5,$ and mention the adjustment to the class during your presentation, or simply focus on the $5$ divisions your $3-$year plan centers around; check with your professor. SSee your firm's Form $10$ K or Annual Report to find divisional information, and those documents of your rivals$>$ It is excellent to develop a BCG$/$IE by geographic region, and construct another one by product $($if you have data$).$

$3$

$4$

$4$

In each division, enter a name, followed by the dollar amount in revenues for that division. Do not include $M$ or B for millions or billions, but do drop off zeros. For example, for $$100,000,000,$ you could enter $$100,000$ or $$100,$ just be consistent.

After completing Step $2$ in developing a BCG$,$ enter in the dollar amount in revenues for the top rival firm for each division. Note, the top rival may be you and in this situation enter in your company's revenue for that division. Also, note the top rival may be different for different divisions. For example, if your firm is Avon, Avon's top rival in its lipstick division may be Revlon, but for nail polish, the top rival in the industry may be L'Or$$al$,$ and in makeup, Avon may be the market leader. There is no need to label the top rival by name, but you could mention in class as part of your presentation. Be sure to enter in all numbers in the same $ format you used in Step $2$ above. If you do not have a perfect apples to apples comparison, $($possibly a rival firm combines lipstick and makeup, where your firm separates the two$)$ then estimate as best you can and make note in your presentation.

Finally, enter in the industry growth rate $($IGR$)$ for each division. Generally, taking the top $2$ or $3$ rivals for each division $($along with your firm$),$ adding their numbers together for the current year and the previous year and using the equation $($Current Year $-$ Previous Year$)/$ Previous Year is sufficient to estimate guess of the industry growth rate. This is because generally the top $3$ players dominate an industry. Note, using this process also weights larger firms more, which is exactly what you desire. Do not use total revenues; instead, use divisional revenues. Division industry growth rates $($IGR$)$ must be between $-0\mathrm{.}20$ and $0\mathrm{.}20.$ If outside these ranges, simply use $-0\mathrm{.}20$ or $0\mathrm{.}20$ and mention during your presentation.

$1$

$2$

Everything is calculated and positioned for you $($Other than Industry Growth Rate in Step $4)$ including the Relative Market

Share Position $($RMSP$).$ The BCG matrix in this Template does not produce pie slices to show profits. You may wish to

discuss divisional profits in your presentation.

Enter in division names below $($If less than $5,$ leave the other spaces blank and no circles will appear$)$

Your Firm's

Division

Revenues

BCG

Top Firm in Industry Division Revenues

Division

Market Growth

Rate $($Step $4)$

Internal $-$ External $($IE$)$ Matrix

This Template allows for up to $5$ divisions. If the company has more than $5$ divisions, combine the divisions with the least amount of revenue into division $5,$ and mention the adjustment to the class during your presentation, or simply focus on the $5$ divisions that your $3-$year plan centers around; check with your professor.

Company wide EFE and IFE scores are automatically entered once you complete the EFE and IFE Matrices.

Enter in estimated EFE and IFE Scores for your respective divisions.

This Template's IE matrix does not produce pie slices to show profits.

Enter The Name Of Your Firm

IE

Your Firm's

Enter in division names below. If less than $5,$ leave the other spaces blank and no circles will appear. Remember you could use divisions by geographic region for the BCG and by product$/$service type for the IE $($or vice versa$).$ Division

Estimated Revenues IFE Score

Estimated

EFE Score

$\backslash$table$[[],[],[],[],[]]$

IE

EP and IP

Positive $1($worst$)$ to Positive $7($best$)$

CP and SP

Negative $1($best$)$ to Negative $7($worst$)$

Enter The Name Of Your Firm

SPACE Matrix

Include five $($and only five$)$ factors to assess each SPACE axis: Financial Position $($FP$),$ Stability Position $($SP$),$ Competitive Position $($CP$),$ and Industry Position $($IP$).$

Enter the five factors you wish to use each for FP$,$ SP$,$