Competitive Profile Matrix (CPM) 1 To perform the CPM, enter exactly 12 critical successfactors, no more and no less. You may use some of the ones listed below if you like but try to use ones that are more pertinent to your company. For example, if your case is Delta Airlines, perhaps include on time arrival, extra fees, and frequent flyer points as factors, rather than the canned factors below. In a CPM, factors do not need to be overly specific, but they should be divisional in nature to the extent possible. If Pepsi Co. is your firm, your factors should be about the firm's soda business, Frito Lay business, bottling business, etc. rather than just general"advertising." advertising for what division (business) are you referring to? Frito Lay's advertising. soda marketing, etc. All divisions do not need to be treated equally: allow more coverage for divisions with more revenue and those most pertinent 2 After entering in 12 critical success factors, enter in a weight for each factor; weights are industry-based. Be sure to check the bottom of the "Enter Weight Below" column, to make sure your sum weight is equal to 1.00. It is okay for some factors to receive a low weight and a factor or two to receive a high weight of say 0.20. 3 After entering in your weights, type the name of your company and two other competitors in the corresponding boxes. 4 After entering in the weights and identifying your company and two rival firms, then enter in a Rating company-based) in the "Enter Rating Below" column for each organization. DO NOT ASSIGN THE COMPANIES THE SAME RATING: TAKE A STAND; MAKE A CHOICE. In a CPM, use the coding scheme provided below for ratings. 1 = "the response is poor" 2 = "the response is average" View CPM Matrix 3 = "the response is above average 4 = "the response is superior" PARTI PART II IFE EFE CPM BCG IE SPACE Perceptual Map GRAND 1 = "the response is poor" 2 = "the response is average" View CPM Matrix 3 = "the response is above average 4 = "the response is superior" Enter 12 Factors Below Weight Coca- Cola Pepsi Dr. Pepper Snapple Enter Ratings Below Brand Loyalty Traditional Soda Options Bottling/Distribution Network Healthy (Juice/Sport/Water) Options Caffeinated (Energy/Coffee) Options Financial Health Globalization Market Share New Product Development Advertising Social Responsibility Beverage Alternatives 0.00 View CPM Matrix PARTI PART II IFE EFE CPM BCG IE SPACE Perceptual Map GRAND SWOT QSPM FI Fir