1. There are many segmentation methods a marketer can use and each segmentation method has its unique features. Based on the above articles, what segmentation method does Lego use to segment the market? Use a table to list your views on the advantages and disadvantages of two segmentation methods (A suggested subtitle based on this question is: Market Segmentation Methods and its Pros and Cons) 2. Marketing research is a systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. List how Lego uses research methods in its girls' market, and discuss how the data and information