1. To what extent are entrepreneurial marketing and the strategic management process consistent? Inconsistent? Explain. 2. Discuss...

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1. To what extent are entrepreneurial marketing and the strategic management process consistent? Inconsistent? Explain.

2. Discuss the relationship between market ownership, value networks, and the trend toward integrated supply chains in todays market.

3. Discuss typical planning cycles other than the often-used annual cycle. How should rapid innovation and fast-paced change impact the frequency and duration of strategy planning?

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Contemporary Management

ISBN: 9780077718374

9th Edition

Authors: Gareth Jones, Jennifer George

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Posted Date: Mar 30, 2024 03:46 AM

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1. To what extent are entrepreneurial marketing and the strategic management process consistent? Inconsistent? Explain. 2. Discuss...

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Contemporary Management

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