Question: 1.) Unilever Case (Please answer and explain the questions below): A. Evaluate the benefits and risks of Paul Polmans 2010 decision to implement a new

1.) Unilever Case (Please answer and explain the questions below):

A. Evaluate the benefits and risks of Paul Polmans 2010 decision to implement a new strategy based on the Unilever Sustainable Living Plan?

B. Evaluate the effectiveness of the new strategy to date. What actions should the company take now?

C. Provide an implementation plan for your recommendation. What is the role of the CMO and the marketing function throughout his process?

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