Question: 1, Use the PESTEL framework to comment on the current situation and the future of E-commerce in Hong Kong. (8 points) 2, Elaborate on the

1, Use the PESTEL framework to comment on the current situation and the future of E-commerce in Hong Kong. (8 points)

2, Elaborate on the business strategies of Apple, HP, Lenovo and Dell (differentiation, cost leadership, or integration), and comment on how their different strategies impact their performance respectively. (6 points)

3, Apply the VIRO framework to explain the rise and fall of Groupon. Whether the capabilities of this company are valuable, rare, imitable and whether they are protected by any organizational structures? (6 points)

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