$1-$Use the P&G example described in the chapter to explain the benefits to the customer of adopting a business processes perspective. Why might a traditional functional perspective have "blinded" P&G to the problems with the old system?

$2-$We noted that cycle time, while an important measure of process performance, is not the only measure to be considered. Give an example where focusing exclusively on reducing cycle times might hurt other, equally important, measures of process performance.

$3-$Consider the course registration process at your college. Is this a mass process, mass customization, artistic, or nascent$/$broken process? Justify your answer.