Question: #1. Using a _______ targeting strategy, a company develops one or more products for each of several customer groups with different product needs. 1) Fragmented

#1. Using a _______ targeting strategy, a company develops one or more products for each of several customer groups with different product needs.

1) Fragmented

2) Homogeneous

3) Custom

4) Differentiated

5) Mass customization

#2. Both B2C and B2B e-commerce companies are making sure that only authorized individuals are allowed to access a site and place an order. These companies are concerned with

1) Single sourcing

2) Straight rebuys

3) Security issues

4) Private exchange

5) Search engines

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