Question: 1 . Using either the company you currently work with, one you are familiar with because of past employment, or one that you can research

1. Using either the company you currently work with, one you are familiar with because of past employment, or one that you can research online, give examples of how the company you select tracks/calculates the following 6 metrics (see Note 3, below, if you cannot find examples for a particular metric).
a. Customer satisfaction
b. Service quality (if the companys offerings do not have an important service component, this metric may not be tracked. If it is not tracked, please refer to NOTE 3, below)
c. Customer loyalty (or net promoter or another similar metric)
d. Customer behavior (may be customer acquisition, customer retention, page visits, or other meaningful metric related to customer behavior)
e. Customer lifetime value
f. Firm Performance (profitability, value, or another meaningful metric).

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!