$1.$ Using examples from the case, perform an external environment $($CREST$)$ analysis of Patagonia. Which environment provides the most immediate challenge for Patagonia?

$2.$ Apply Figure $4\mathrm{.}2$ to illustrate each of Patagonia$$s stakeholder$$s needs. Using examples from the case show how Patagonia allows stakeholders to track the company$$s environmental sustainability.

$3.$ Come up with an innovation Patagonia could create that would give it a competitive advantage. Take that innovation through the steps of the innovation process.

Using examples from the case, what risks has Patagonia taken to maintain it$$s corporate vision and still retain economic success