Question: Chapter 4 Case: Timberland - From Bootmaker to Earthkeeper 1. Perform an external environment (CREST) analysis of Timberland. Which environment provides the most immediate challenge

Chapter 4 Case: Timberland - From Bootmaker to Earthkeeper 1. Perform an external environment (CREST) analysis of Timberland. Which environment provides the most immediate challenge for Timberland? 2. Stakeholder needs define what the organization must do to meet these needs. Apply Figure 4.2 to illustrate the stakeholder's needs of Timberland. Must stakeholder's needs be satisfied at any cost? 3. Come up with an innovation Timberland could create that would give it a competitive advantage. Take that innovation through the steps of the innovation process. 4. In what ways did Timberland's strong commitment to sustainability create value for society? Give examples from the case

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