Question: 1. Using historical data to predict future sales is called a __________. a. test marketing b. surveys of buying intentions c. time-series technique d. counting

1. Using historical data to predict future sales is called a __________.

a.

test marketing

b.

surveys of buying intentions

c.

time-series technique

d.

counting method

2. Manufacturing, marketing, procurement, customer service, and sales all improve with an effective sales and operational planning process. The following are characteristics of successful S&OP programs except:

a.

strategy

b.

process

c.

intent

d.

performance

3. Recruiting the sales force includes all of the following activities except:

a.

identifying sources of potential sales recruits

b.

identifying methods of reaching sales recruits

c.

training sales recruits

d.

all the above

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