Question: 1. Using historical data to predict future sales is called a __________. a. test marketing b. surveys of buying intentions c. time-series technique d. counting
1. Using historical data to predict future sales is called a __________.
| a. | test marketing | |
| b. | surveys of buying intentions | |
| c. | time-series technique | |
| d. | counting method |
2. Manufacturing, marketing, procurement, customer service, and sales all improve with an effective sales and operational planning process. The following are characteristics of successful S&OP programs except:
| a. | strategy | |
| b. | process | |
| c. | intent | |
| d. | performance |
3. Recruiting the sales force includes all of the following activities except:
| a. | identifying sources of potential sales recruits | |
| b. | identifying methods of reaching sales recruits | |
| c. | training sales recruits | |
| d. | all the above |
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