Question: 1. Using the following factor ratings table to answer part a & b of this question: Factor Score out of 100 Points for each Factor

1. Using the following factor ratings table to answer part a & b of this question: Factor Score out of 100 Points for each Factor Weight Loc-1 Loc-2 Loc-3 Loc-4 70 85 Shopper Traffic Operating costs Convenience Neighborhood Parking Facilities Display Area 0.4 0.2 0.3 0.1 90 60 64 78 98 80 92 83 69 80 60 81 90 88 60 72 68 72 0.3 81 78 0.2 65 82 a. Determine the location alternative that should be chosen using factor rating method. Are these factors mostly related to the country/regional/community or site related factors? b. How much should the Neighborhood score change for the second best alternative to become as good as the best alternative

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