1. Using the information in Table 2.1, critique the adequacy and merit of the following vision statements, listing effective elements and shortcomings. Rank the vision statements from best to worst once you complete your evaluation.

Vision Statement

Wells Fargo We want to satisfy all of our customers' financial needs, help them succeed financially, be the premier provider of financial services in every one of our markets, and be known as one of America's great companies.

Hilton Hotels Corporation Our vision is to be the first choice of the world's travelers. Hilton intends to build on the rich heritage and strength of our brands by: - Consistently delighting our customers - Investing in our team members - Delivering innovative products and services - Continuously improving performance - Increasing shareholder value - Creating a culture of pride - Strengthening the loyalty of our constituents

The Dental Products Division of 3M Corporation Become THE supplier of choice to the global dental professional markets, providing world-class quality and innovative products. [Note: All employees of the division wear badges bearing these words, and whenever a new product or business procedure is being considered, management asks "Is this representative of THE leading dental company?"]

H. J. Heinz Company Be the world's premier food company, offering nutritious, superior tasting foods to people everywhere. Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, predictable growth.

Chevron To be the global energy company most admired for its people, partnership and performance. Our vision means we: - provide energy products vital to sustainable economic progress and human development throughout the world; - are people and an organization with superior capabilities and commitment; - are the partner of choice; - deliver world-class performance; - earn the admiration of all our stakeholders-investors, customers, host governments, local communities and our employees-not only for the goals we achieve but how we achieve them.