Question 1

LO 1 1. Using the information in Table 2.1, critique the adequacy and merit of the following vision statements, listing effective elements and shortcomings. Rank the vision statements from best to worst once you complete your evaluation. Vision Statement Effective Elements S Wells Fargo We want to satisfy all of our customers' financial needs, help them succeed financially, be the premier provider of financial services in every one of our markets, and be known as one of America's great companies. Hilton Hotels Corporation Our vision is to be the first choice of the world's travelers. Hilton intends to build on the rich heritage and strength of our brands by: . Consistently delighting our customers . Investing in our team members Delivering innovative products and services Continuously improving performance . Increasing shareholder value . Creating a culture of pride . Strengthening the loyalty of our constituents The Dental Products Division of 3M Corporation Become THE supplier of choice to the global dental professional markets, providing world-class quality and innovative products. [Note: All employees of the division wear badges bearing these words, and whenever a new product or business procedure is being considered, management asks "Is this representative of THE leading dental company?"]