1. What answer below describes a prototype?

digital version of a product produced in multiple shapes, colors, and sizes to determine which version of the product customers like best.

full-scale operating model of the product or service under development.

miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to its commercialization.

simulated operating model of the product given to consumers to use in full-scale field testing.

sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the products commercial release.

2. What type of segmentation is centered on some attitudes or observable actions by potential customers, regarding what benefits they want in a product, in addition to where, how often, and why they purchase the product?

psychographic segmentation

socioeconomic segmentation

demographic segmentation

geographic segmentation

behavioral segmentation

3. What answer below describes a situation where a company, in comparison to competitors products, attempts to change a consumers mind about its product?

product positioning

product differentiation

perceptual mapping

product repositioning

product placement

4. What answer below describes a durable good?

product used in the production of other products.

item that usually lasts over many uses.

item that lasts at least one year without becoming obsolete.

product purchased only for the use of ultimate consumers.

item consumed in one or a few uses.